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Turning milk, cow, feed and farm data into insights that drive cow efficiency and profitability.

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The myCOW App empowers farmers to make more informed cow, feed and management decisions by collecting milk, cow, feed and farm data and displaying this against targets and giving farmers practical insights.

The collation, display and interpretation of this data within the App helps give farmers feedback on Actual vs Plan over various KPIs and insights into areas that need attention in an effort to improve cow & farm performance.

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The myCOW APP

After 20 years of working with farmers to help improve cow performance and animal health, we have coupled our knowledge and experience with technology to put the myCOW tool into farmers’ hands, helping them to:

  • Improve feed conversion efficiency (more milk produced per kg of feed consumed)
  • To more clearly see what is happening in the cows & focus more on the key areas that need attention on-farm
  • Gain specific & practical solutions to flagged issues by trained professionals
  • Get a clearer picture of profit from feed
  • Be able to take action early to gain maximum benefit for cow performance, reproduction & cow health
  • More closely monitor Feed Conversion Efficiency (FCE), Emissions (GHG) & Income Over Feed Costs (IOFC)
Learn more
https://www.youtube.com/watch?v=6oTurM7gESE

myCOW Overview

3:25 duration

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Features you will enjoy

  • Collects & displays milk, cow, feed, farm & financial data
  • Displays actual figures against planned figures
  • Sends notifications when outside of the target range for a defined period
  • Connects farmers with trained professionals who can provide specific advice
  • Application designed for use on a smartphone
  • Multiple layers of user options for Farm
  • Owners/Consultants/Vets/Managers/Staff
  • Community connection & benchmarking

The myCOW Story

The idea behind myCOW started over a decade ago, out on Canterbury farms, helping farmers use basic milk and feed data to improve cow performance. As we saw the results in cow health and production, the vision grew. Then wearable tech arrived, bringing cow-specific data like rumination and eating minutes, and we got stuck in, learning what it meant and how to use it. We built spreadsheets to spot trends and track how cows responded to feed changes, and saw big results.

By 2024, we knew this needed to go further. We started planning a tool farmers could use themselves – automated, practical, and built for real farm decisions. That became the myCOW App. After plenty of testing (and more than a few meetings), we hit a major milestone: live on-farm testing with daily milk data feeding into the app. When the first graph lit up, we knew we were onto something..

The rest is still unfolding, so watch this space…

1

2012

The initial vision for helping farmers with feed nutrition to drive cow performance and health started over 10 years ago, while giving basic milk and feed data advice on Canterbury farms.
2

2015

Our passion grew as we saw the improvements in cow production and health, in turn growing our vision for what could be achieved if we could give more specific advice backed by research and information.
3

2020

Fast-forward five years, and we started to see the first cow wearable/sensor technology on cows, giving us cow-specific information for the first time on rumination. This was only known previously if we had the patience to stand there counting each cow's cud chews…
4

2021

As more and more farmers adopted cow wearables, the conversation grew – what does this data mean, and how can we use it? We started asking others in the industry to learn as much as we could.
5

2022

We were already processing some basic milk and farm data, so with this whole new cow wearable tool at our disposal, we built spreadsheets to process the information and create displays. This let us see trends in rumination and eating minutes that lined up with changes in feed and management.
6

2023

With cows responding well to data-driven feed decisions, we developed a bigger vision: to use automation so more farmers could make full use of the data already at their fingertips.
7

Early 2024

From there, we got really excited by the potential of this new data age and where it could take the dairy industry. We set out to build a tool that farmers could use themselves, letting them display and decipher their own data using planned targets, displays and notifications.
8

Later 2024

The planning of the myCOW App started, and with it the birth of our company, myCOW NZ.
9

Early 2025

he first wireframes and visual displays were created, and the first challenges arose in data flow and connection, as well as building relationships with Agritech companies.
10

Mid 2025

After hundreds of emails, meetings and rounds of testing, the myCOW App hit its first major milestone: live on-farm testing with data flowing in from a milk processor. Seeing the first graph light up with real-time data, I felt a glow inside and thought, "This could actually be possible!".
11

Stay tuned – the rest of the story is still unfolding…

About Shaun

Shaun’s career is built on helping New Zealand dairy farmers get better results through smart nutrition. With over 20 years’ experience, Shaun combines sharp scientific knowledge with a boots-on-the-ground understanding of what actually works. He’s driven to bridge the gap between research and results.

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The myCOW Podcast

The myCOW Podcast shares practical, science-based insights on dairy nutrition for farmers and industry professionals. It focuses on improving cow efficiency and boosting farm profitability through expert interviews and real-world advice. The goal is to add to the shared knowledge within the dairy sector and offer solutions to common on-farm challenges, helping farm businesses succeed and support stronger communities.

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Frequently asked questions

Can I import existing data?

Yes, some existing data over various sources will be imported when you sign-up. However no more than 12-months worth of previous data will be displayed

How secure is my information?

Please refer to our EULA for more detail on our data security policies & processes

Is there a free trial?

No there is not, however subscription is offered by the month and can be cancelled at anytime with a 30-day notice period

Get in touch now

Want to know how to get started with the myCOW App? Send us a message today.